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 Botani - Organic Skin Care 2017-07-19 23:36:06


When Sephora gave Biossance the green light to rebrand, repackage, remarket and get to the shelf in 9 months, we ran with it—turning another average “nature meets science” brand into a standout concept that is differentiated, memorable and cool.

Our strategy tapped into the power of simplicity. Using a single ingredient brand story, we introduced squalane oil to the millennial beauty customer in a way that she could instantly understand and relate to—no PhD required. A new tagline, fresh product names and an updated communication strategy married science and sustainably in a unique way.


 

 MUELLER - Hair & Skin Care DC 2017-07-19 22:41:45



The underlying theme is the reference to the decorative pattern, which serves as a counterpoint to functional constriction: filled backgrounds alternate with broad brushstrokes, variations of texture bring about ordered patterns, shaded tones chase one another on the surface of the objects in great decorative freedom. The lines are expressed in fresh pastel colours or sometimes in more vibrant tones, unafraid to venture into contrasting colour combinations.

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